GILMEDIA

A social-first video production agency. We make content that cuts through for the biggest brands, publishers and talent, from the idea to the final cut, for every platform.

2bn+combined views on our work
GILMEDIA presenters on shoots with football managers, players and fans
Est. 2024London — Worldwide
Worked with
  • Sidemen
  • LADbible
  • JOE
  • ITV
  • BrewDog
  • FIFA
  • Netflix
  • VibePay
  • Oddschecker
01How we work

Social first. Always.

We have our fingers on the pulse of what people actually watch, and we use it to make content that fits your brand and doesn't feel like an ad. Built for a Gen Z audience, and the platforms they live on.

GILMEDIA pairs highly skilled creatives with some of the best social-first camera operators and editors in the country, so ideas go from a whiteboard to a viral video without losing anything on the way.

Brand campaigns

Concepts that get a brand talked about, from the pitch through to launch and the social coverage around it.

Creative production

Shoots, presenters, talent and post-production, with formats designed to clip and travel.

Original social content

Always-on YouTube shows, TikToks, Reels and Shorts, run as channels rather than one-offs.

02Always-on YouTube

A full sports channel, every week

We produce every video on a major UK sports brand's YouTube channel: long-form shows with football legends, managers, referees and fans, plus the Shorts cut from them. Formats are built to be clipped first, then grown into full episodes.

Boxed InGuess The FanDream XI on 38-0Defend Your Career1 vs 11 FansMatch The Fan To The Club
03Case studies
G'WED YouTube channel thumbnails

ITV · G'WED

Season 2 launch campaign

Standard trailers and press weren't going to hook Gen Z, so we turned G'WED into a YouTube channel. Our debut format, Guess The Scouser, had the cast interrogate each other to find the real Liverpudlian ("What colour is your bin?"), introducing them as people first. We designed viral clips first, then built them into full episodes.

23Mviews in month one
100knew followers
#1most watched on ITVX
BrewDog Euro 2024 social content

BrewDog

BrewDog Shows Football? · Euro 2024

BrewDog wanted to reach the lager drinker, not just the craft beer crowd. Our pitch: show the football, for the first time in BrewDog bars, backed by a social campaign that started with the FA Cup and Champions League finals and built into the Euros.

100%of London bars booked out for every England game
Oddschecker Euro 2024 social videos

Oddschecker

Euro 2024 social content

Before us, Oddschecker averaged around five likes a post. We made bespoke viral videos through the tournament, three of them as collabs with @ThatGuysJokes, and the rest posted on their own channels with no amplification.

7.6Mviews on 3 collab posts
4M+organic views on their channels
VibePay street content

VibePay

Always-on social

Zero presence on TikTok or Instagram. We built an always-on street format around a taboo subject, money: Guess Your Bank, where strangers guess each other's balance and the winner gets Vibe'd £20 on the spot.

12Morganic views, no paid ads
26kfollowers in 6 months
1.5Mlikes
04Our own products

Longshots

Our daily football quiz, where the rarest right answer wins. Launched November 2026 and already played by over 120,000 people in a single day.

Play at longshots.app →

In-house tools

We build our own animation, data and voice pipelines, so data-led football stories and promo edits can be turned around in hours, not weeks.

05About

Founded 2024

GILMEDIA was founded by Joseph Gilmore to make content people choose to watch. Based in the UK, working worldwide.

Company
  • Legal nameGILMEDIA LTD
  • Registered inEngland and Wales
  • Company number15498628
  • Emailjoe@gilmedia.co.uk
06Let's work together

Got a brief?

joe@gilmedia.co.uk